E-Tourism in Sri Lanaka Free Essays

E-Tourism In Sri Lanka E-Commerce Infrastructure University Collage Dublin Student Name: Madushanka W. H. M Student Number: 11294574 E-mail: madawa. We will compose a custom exposition test on E-Tourism in Sri Lanaka or then again any comparable theme just for you Request Now hewage@gmail. com About Sri Lanka Democratic Socialist Republic of Sri Lanka ordinarily known as the pearl of the Indian Ocean or as Ceylon is one of the dazzling Island on the planet Sri Lanka set in the Indian Ocean in south Asia close to the equator which is an incredible home to 8 UNESCO world legacy locales. Not just that this extraordinary Island has untainted sea shores, cascades, unadulterated streams, 15 national natural life parks, tidal ponds with indigenous oceanic winged creatures, 250 sections of land of greenhouses, high temp water wells thus numerous interesting things. Since Sri Lanka is a global nation; Sinhalese, Sri Lankan Moors, Indian Tamil, Sri Lankan Tamil, all these moral gatherings lives in this little Island. Sri Lanka is where the first soul of Buddhism despite everything thrives (Buddhist 69. %) yet it's anything but an issue to agreeable individuals in this nation in light of the fact that there are Muslims (7. 6%), Hindu (7. 1%), Christian (6. 2%) some different religions individuals living joyfully inside region of 65,610Km. Nation has three primary land divisions. In the marshes, up to an elevation of 100m to 150m, the mean yearly temperature different between 26. 5 0C to 28. 5 0C. In the good countries, the temperature falls rapidly as the elevation increment s. The mean yearly temperature of Nuwara Eliya, at 1800 m ocean level, is 15. 9 0C. The coldest month of the nation is January, and the hottest months are April and August. Horticulture assumes a significant job in Sri Lankan economy. Fundamental horticultural item is rice however Tea, Rubber coconut carries progressively remote cash to the Island that as well as Spices send out brings outside cash too. Sri Lanka’s economy today is for the most part dependent on the administration and mechanical area. Anyway Tourism and the related administrations businesses are likewise developing in Sri Lanka. Madushanka W. H. M 11294574 madawa. hewage@gmail. com What is E-Tourism At the point when we consider about manual procedures with respect to the travel industry, there are such a large number of things including air ticket or Cruise ticket reservation, lodging reservation not just that each individual must need to acquire a consent before entering to a nation (Visa). Simply think if a traveler or travel organization needed to do each one of those things physically; unquestionably it will take about one month or more. So E-the travel industry is the best choice for each one of those time taken procedures. It’s a mix of web based business and the travel industry it serves to amplifying the effectiveness of the travel industry part. The travel industry has firmly been associated with progress of ICTs for more than 30 years. The foundations of the Computer Reservation Systems (CRSs) during the 1970s, Global Distribution Systems (GDSs) in the late 1980s and the Internet in the late 1990s have changed operational and vital practices drastically in the travel industry (Buhalis, 2003; Buhalis Law, 2008). The travel industry from the outset concentrated on using electronic frameworks (e. g. , CRS, GDS) to expand productivity in preparing of inner data and overseeing circulation. These days, the Internet and ICTs are applicable on all employable, auxiliary, key and promoting levels to encourage worldwide collaboration among providers, go-betweens and purchasers around the globe (Buhalis Law, 2008; Egger Buhalis, 2008). E-the travel industry is an extremely incredible idea since it incorporates business the board, data frameworks the board and the travel industry. For instance it has principle electronic business capacities, for example, web based business, e-advertising, e-bookkeeping and so on http://www. srilankan. air/welcome. html? neighborhood e=en_us. ttp://www. srilankan. air/welcome. html? nearby e=en_ushttp://www. srilankan. air/welcome. ht ml? locale=en_ushttp://www. srilankan. air/wel come. html? locale=en_us. srilankan. air/welco me. html? locale=en_us http://www. starcruises. com/newweb/landing page. aspx Madushanka W. H. M 11294574 madawa. hewage@gmail. com Key Players In E-the travel industry E-the travel industry gives extraordinary chances to various key players in the travel industry to grow their organizations. Additionally in view of the E-the travel industry quantities of new players have come into the travel industry. For the most part there are a few key players; 1. 2. 3. 4. Carriers Hotels Tour administrators 7 Travel Agencies Particular country(In here Sri Lanka) 1. Aircrafts When we considering about the quite a while prior reservations were made by utilizing a manual procedure. It’s a truly tedious work since reservations were made on manual presentation sheets, where travelers were recorded. Travel offices needed to find the best courses and admissions in manuals and afterward check accessibility and reserve spot by telephone, before giving a ticket physically. World’s first robotized reservation framework called Saber (Semi-Automatic Business Research Environment) was presented by American Airlines and IBM together during 1962. It empowered American Airlines to supplant the written by hand traveler reservations arrangement of the 1950s with the robotized reservations framework for what's to come. As of now Saber worldwide dissemination framework is utilized by in excess of 400 carriers, 55,000 travel organizations, 88,000 lodgings, 13 voyage lines and so on. In Sri Lanka at present Sri Lankan aircrafts has earned extraordinary income and won arrangement of worldwide and national honors in fields going from traveler transport to advertising and web innovation including Platinum Award from the International Air Transport Association as one of the primary carriers on the planet to acquaint a significant advancement with tickets. Madushanka W. H. M 11294574 madawa. hewage@gmail. com SriLankan Airlines made huge interests in innovation during a year ago, the transporter contracted with Calidris(since gained by Saber Airline Solutions) to help guarantee seats are not involved by bogus or deceptive appointments . The arrangement takes a gander at business issues including: Ticket time limits, Fake names, Duplicate appointments and copy fragments inside a booking, Fake or copy ticket numbers. 2. Inns One of the most significant player in movement the travel industry part which has a long history, about 1300 years. World’s most seasoned inn is â€Å"Hoshi Ryokan† which is established in 717. Sri Lanka’s most seasoned lodging is â€Å"Galle Face Hotel† which was established in 1864 by four British business visionaries. Presently a day lodgings as it were E-Hospitality assumes significant job in E-Tourism. During 1970s because of the carriers Computer Reservation Systems (CRSs) and ICT improvements constrained lodging industry to create inn CRSs so as to keep up great client agreeable condition with quick reaction time to client. By utilizing CRSs in inn area, it’s empower venture out the travel industry exchange to get to precise data on accessibility and to give simple, modest, effective and solid method of making and affirming reservations. Switch organizations, for example, THISCO and WIZCOM developed additionally to encourage interconnectivity between devoted or inside lodging framework and GDSs (Emmer etal. 1993; O’Connor, 1995, 1999) The improvement of switch organizations Switch Companies CRSs/GDSs Madushanka W. H. M 11294574 madawa. hewage@gmail. com â€Å"Galileo† is one of the notable CRS on the planet which give Hotel room reservations, Airline appointments and so on. Galileo RoomMasterâ„ ¢ is dinner arrangement by â€Å"Travelport† organizati on which gives lodging shopping and booking arrangement. By buying Galileo RoomMasterâ„ ¢ it furnishes Galileo-associated endorsers with immediate, constant access to pertinent inn framework for shopping and appointments of hotel’s properties. Likewise it empowers to associate with in excess of 190,000 travel organization workstations, just as corporate and buyer/internet business clients all through the world. The greater part of the Sri Lankan lodgings likewise are currently accessible for online reservations by utilizing those frameworks some of them are inbuilt arrangements by the inns. 3. Visit administrators Travel Agencies Tour administrators composes, masterminds recreation bundles including flights settlement. They pre-book the travel industry items and disseminate them through publicizing in movement offices. Significant visit administrators use web based correspondence framework so as to decrease data dealing with costs and to speed up data move with organizations and the clients. Right now a portion of the built up visit operator’s business are made, at the end of the day bundles are reserved through on the web. Thomson Holidays is one of the world acclaimed visit administrator organization which just acknowledge reservation made through Thomson’s open-line Program (TOP). In Sri Lanka tremendous number of visit administrators like JF visits, Miracle Sri Lanka, Nalro visits use Ecommerce based procedures to draw in voyagers promote about their bundles. Madushanka W. H. M 11294574 madawa. hewage@gmail. com 4. Sri Lankan Government After 30 years of the common war, the travel industry is one of the fundamental thinking about regions of the Sri Lankan government. As referenced in already, district has parcel of vacation spots. So as of now government has put resources into a few territories to create travel the travel industry. Sri Lanka Tourism Board (SLTB) previous Ceylon Tourist Board which is under the Ministry of Economic Development has the principle duties to create country’s travel the travel industry. As a nation still Sri Lanka couldn’t reach up to great spot in E-Tourism. be that as it may, SLTB giving a valiant effort to improve E-the travel industry. They have a union with ICTA (Information and Communication Technology Association of Sri Lanka) to create E-Tourism. Additionally SLTB re-propelled their site (http://www. srilankatourism. organization/) with new look right now Sri Lanka Tourism Promotion Bureau which is under SLTB attempting to utilize the best innovations to advance about the Sri Lanka (http://www. srilanka. travel/). Informal communication (Facebook symbol) on the page Ministry of Economic developme

The Use of Symbolism and Imagery in Tourneurs The Revenger’s Tragedy E

Stress Relief for Tired People

Stress Relief for Tired People Stress Management Management Techniques Relaxation Print Stress Relief for Tired People By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on June 24, 2019 Creative RF / Geber86 / Getty Images More in Stress Management Management Techniques Relaxation Physical Techniques Time Management Effects on Health Situational Stress Job Stress Household Stress Relationship Stress When people hear that I am Verywells stress management expert, the most common response is, “Oh, wow, I need your help!” The second most common response is “What is the best way to manage stress?” which is an understandable question to ask. One question that I have heard from a few people, which I think is an equally important question that people don’t always think to ask, is, “If I’m already stressed and exhausted, how can I get to a place where I have the energy for some of those great stress management techniques that work so well?” Many people fall into bad habits when stressed  because they are simply too stressed to take on a new activity. Exercise is one of those powerful stress management techniques that fall victim to stress. Many people would like to benefit from the resilience and stress relief that they can gain from a good workout, or from a regular workout routine, but find themselves too tired and unmotivated for exercise when they need it the most. If this sounds like you, the following stress management techniques can help you to become more energized and less stressed so you can either find the motivation to exercise more easily or at least find yourself less stressed and restored to the point that you can continue with your day more easily. See what works for you.   Listen to Energetic Music Music is a powerful tool for relaxation and stress management for many reasons. Music can be a wonderfully effective tool for relaxation, but it can also energize you. When you feel exhausted from a stressful day, simply putting on some music that makes you feel energized can give you an influx of energy. If, after a few minutes with your favorite energetic music on in the background, you dont feel energized enough for even a quick workout, at least you should feel less stressed and more energized in general. Take a Walk in Nature Walking doesnt need to feel like exercise. Often, when a trip to the gym sounds like an intimidating task, a leisurely walk can feel like the right amount of effort. After a few minutes of walking, you may feel like quickening your pace and making it a brisk walk, which can bring aerobic benefits. If not, however, you have gotten yourself moving, youve given yourself a change of scenery, and if youve brought a partner, youve most likely enjoyed some friendly conversation. And with these activities, you should feel less stressed. Watching a Re-Run and Exercise During the Breaks Its been shown that watching re-runs of your favorite shows when stressed can bring stress relief benefits  that are unique. This is also an extremely low-effort activity. When youre overwhelmed, you can easily relax this way instead of turning to less-healthy coping habits. By the first or second commercial break, you may be in the mood for a few simple exercises between breaks. If not, youll still feel less stressed. Writing Down Your Goals or Your Gratitude The act of journaling is a highly effective stress relief activity that takes less energy than exercise, but also carries cumulative benefits and engages your attention. Writing your goals can energize you in that it shifts your focus from the stress of the day to the things about which you are passionate and excited. Gratitude journaling is effective for stress relief in that it forces you to shift your attention to the things that sustain you and make your life wonderful. (There are also unique benefits that come with gratitude journaling.) Once you energize yourself with a little journaling, you may be in the mood for a workout. If you never feel like exercise after journaling, however, youll still be developing a stress management habit that works well for building resilience. What About Meditation? Meditation is another of those powerful stress management tools that can help you relieve stress quickly and build resilience over time. If you feel too stressed for a meditation session, learn about some techniques that can help you to get into a more relaxed state.

Golden Eagle Facts

The golden eagle (Aquila chrysaetos) is a large diurnal bird of prey whose range extends across the Holarctic region (a region that encircles the Arctic and encompasses areas within the Northern Hemisphere such as North America, Europe, northern Africa, and northern Asia). The golden eagle is among the largest birds in North America. They are among the most popular of national emblems of the world (they are the national bird of Albania, Austria, Mexico, Germany, and Kazakhstan). Fast Facts: Golden Eagle Scientific Name: Aquila chrysaetosCommon Name(s): Golden eagleBasic Animal Group:  BirdSize: 2.5 to 3 feet tall, a wingspan of 6.2 to 7.4 feet  Weight: 7.9 to 14.5 pounds  Lifespan: 30 yearsDiet:  CarnivoreHabitat:  Mexico through western North America to Alaska with occasional appearances in the east; Asia, northern Africa, and Europe.Population:  Global breeding population is 300,000Conservation  Status:  Least Concern Description Golden eagles have powerful talons and a strong, hooked bill. Their plumage is mostly dark brown. Adults have a shiny, golden swatch of feathers on their crown, ​nape, and sides of their face. They have dark brown eyes and long, broad wings, Their tail is a lighter, grayish brown as are the undersides of their wings. Young golden eagles have white patches located at the base of their tail as well as on their wings.   When viewed in profile, golden eagles heads appear  relatively small while the tail seems quite long and broad. Their legs are feathered their full length, all the way to their toes. Golden eagles either occur as solitary birds or are found in pairs. Anton Petrus/Getty Images Habitat and Distribution Golden eagles inhabit a wide range that stretches throughout the Northern Hemisphere and includes North America, Europe, northern Africa and the northern parts of Asia. In the United States, they are more common in the western half of the country and are only rarely spotted in the eastern states. Golden eagles prefer open or partially open habitats such as tundra, grasslands, sparse woodlands, scrublands and coniferous forests. They generally inhabit mountainous regions up to 12,000 feet in elevation. They also inhabit canyon lands, cliffs, and bluffs. They nest on cliffs and in rocky outcrops in grasslands, shrublands, and other similar habitats. They avoid urban and suburban areas and do not inhabit dense forests. Golden eagles migrate short to medium distances. Those that breed in the far northerly regions of their range migrate further southward during the winter than those that inhabit lower latitudes. Where climates are milder during the winter, golden eagles are year-round residents. Diet and Behavior Golden eagles feed on a variety of mammal prey such as rabbits, hares, ground squirrels, marmots, pronghorn, coyotes, foxes, deer, mountain goats, and ibex. They are capable of killing large animal prey but usually feed on relatively small mammals. They also eat reptiles, fish, birds or carrion if other prey is scarce. During the breeding season, pairs of golden eagles will hunt cooperatively when pursuing agile prey such as jackrabbits. Golden eagles are agile avian predators that can dive at impressive speeds (as much as 200 miles per hour). They dive not only to catch prey but also in territorial and courtship displays as well as regular flight patterns. Reproduction and Offspring Golden eagles construct nests out of sticks, vegetation and other materials such as bones and antlers. They line their nests with softer materials such as grasses, bark, mosses or leaves. Golden eagles often maintain and reuse their nests over the course of several years. Nests are usually positioned on cliffs but are also sometimes located in trees, on the ground or on high man-made structures (observation towers, nesting platforms, electrical towers). The nests are large and deep, sometimes as much as 6 feet wide and 2 feet high. They lay between 1 and 3 eggs per clutch and eggs incubate for about 45 days. After hatching, young remain in the next for about 81 days. W. Perry Conway/Getty Images Conservation Status There are large and stable populations of golden eagles in multiple locations around the world, and thus the species has a status of Least Concern. Much of the reason for their success is the result of conservation projects to protect both the birds and their habitats. The golden eagle has been a federally protected species since 1962, and several international groups dedicate themselves to the welfare of golden eagles and eagles in general. Bald or Golden Eagle? Juvenile bald eagles look very similar to golden eagles. They are about the same size with a similar wingspan, and, until bald eagles reach about a year of age, they have the same brown feathers covering their entire bodies. Juvenile bald eagles do have mottled underbellies, and they dont shine in the same way that golden eagles do—but its tough to spot these differences in a bird in flight. Its not until after their first year of life that bald eagles start to show their distinctive areas of white plumage. Because of this similarity, its common for birders (especially in the eastern part of the United States) to believe theyve spotted a golden eagle when theyve actually seen a juvenile (and more common) bald eagle. Sources â€Å"Golden Eagle.†Ã‚  National Geographic, 24 Sept. 2018, www.nationalgeographic.com/animals/birds/g/golden-eagle/.â€Å"Golden Eagle.†Ã‚  San Diego Zoo Global Animals and Plants, animals.sandiegozoo.org/animals/golden-eagle.â€Å"Golden Eagle Demographics.†Ã‚  American Eagle Foundation, www.eagles.org/what-we-do/educate/learn-about-eagles/golden-eagle-demographics/#toggle-id-2.â€Å"Is That Golden Eagle Actually a Bald Eagle?†Ã‚  Audubon, 3 July 2018, www.audubon.org/news/is-golden-eagle-actually-bald-eagle.

Definition and Examples of Primary Verbs in English

The primary verbs in English grammar are the verbs be, have, and do—all three of which can function as either main verbs or auxiliary verbs. Primary verbs are sometimes referred to as ​primary auxiliaries. The Different Functions of Primary Verbs To BeMargaret is a brilliant student. (lexical verb)Margaret is applying to Yale. (auxiliary verb)To HaveFrank has a good job. (lexical verb)Frank has just returned from a business trip. (auxiliary verb)To DoNana does the crossword puzzle in the Sunday paper. (lexical verb)Nana doesnt go out much anymore. (auxiliary verb) Primary Verbs as Auxiliaries In one of their uses, the primary verbs precede a main, lexical verb. When used in this way, they may be said to be functioning as auxiliary verbs within the clause. This is illustrated in (17): (17a) He is speaking to her now.(17b) I have visited my grandmother every Christmas since I was a child.(17c) You didnt eat your lunch.In simple terms, auxiliary verbs are additional verbs (or helping verbs, as EFL teachers often say). In Modern English, primary be is used as an auxiliary in either the progressive construction, illustrated in (17a), or in the passive construction, illustrated in (18):(18) She was spoken to yesterday.When used as an auxiliary, have appears in perfect constructions, as shown in (19):(19a) He has spoken to her.(19b) He had spoken to her yesterday.When used as an auxiliary, do appears in negative and interrogative constructions:(20a) I didnt speak to her yesterday.(20b) Did you speak to her yesterday? Notice that it is the job of the primary verb to carry the tense inflection for the entire verb phrase (VP), while the main verb conveys the semantic content. Primary Verbs and Modal Verbs Primary and modal verbs do not follow the same grammatical rules. In particular: Primaries have -s forms; modals do not:is has, doesPrimaries have nonfinite forms; modals do not:to be, being, been(David Crystal, Rediscover Grammar, 3rd ed. Pearson Longman, 2003)​ Be as Auxiliary of the Progressive and of the Passive [I]n a sense we can answer the question of how many primary auxiliaries there are with either four or three; the verb be does double duty as the auxiliary of the progressive and the auxiliary of the passive. Since these are quite different functions, and since it is quite easy to distinguish them, it is best to view them as two different primary auxiliaries which have the same form. It is easy to distinguish the two uses. First of all, the progressive be and the passive be are followed by different forms of the verb, ing form (be eating) and part (be eaten), respectively. Second, passive sentences have some particular characteristics: for instance, in a passive sentence you can usually have a by phrase (be eaten by a shark).Functions of DoWe often use the verb do as a stand-in auxiliary, much in the same way as we use primary and modal auxiliaries. Like primary verbs, it can function as an auxiliary or as a principal verb because it has a full verb inflectional paradigm.Do as an auxi liary verb:This! Why, father, what do you mean? This is home! [Porter]Does everybody at the academy dress like that? [Gogol]Do as a lexical verb:But that the most acceptable service of God is doing good to man. [Franklin]Sane people did what their neighbors did so that if any lunatics were at large, one might know and avoid them. [Eliot]The thick iron ferrule is worn down, so it is evident that he has done a great amount of walking with it. [Doyle] Because of the flexibility of this verb (it is also used to form questions, negatives, and for emphasis), it is important to pay close attention to how it is used. When it is used as an auxiliary, like the primary and modal verbs, it will occupy the initial position in the verb phrase, and there will always be a non-finite lexical verb to follow. When it is used as a lexical verb, it may be preceded by an auxiliary verb or simply stand alone. Sources Martin J.  Endley,  Linguistic Perspectives on English Grammar: A Guide for EFL Teachers. Information Age Publishing, 2010 Kersti Bà ¶rjars and Kate Burridge,  Introducing English Grammar, 2nd ed. Hodder, 2010 Bernard ODwyer,  Modern English Structures: Form, Function, and Position. Broadview Press, 2000

American experiences since 1945 Free Essays

string(36) " credit goes to Martin Luther king\." The course is designed to show in details the events that took place in America after the Second World War. That is the things that happened in America after 1945. There are many events that took place. We will write a custom essay sample on American experiences since 1945 or any similar topic only for you Order Now The post war period start from 1945 when Manchukuo province was captured by the Soviet Union and the atomic bombs which were dropped by USA on the mainland of Japan. This essay is going to touch on the cold war ideologies and breakups of made during the time of the war. Also the policies that were made during the cold war time, I will also discuss the events that took place in the 1950s: Politics and Culture, the liberal reforms of 1960s, reason why USA crashed with southern Asia and elaborate on the conservatism and the consensus politics. I will also discuss on the happenings of the 1970’s: Nixon’s politics and achievements and finally, I will also discuss on the 80s events: the cold war, its end and the reasons that led to the fall of the communism. The immediate post war period. The period after 1945(Farber D. , 1994) was a golden time of capitalism in America. In 1946 the council of economic advisors was established. Its roles were to analyze and advice on various policies mostly in development and implementation of domestic and international economic policies. At around 1953 the council for economic advisors had come up with five policies. These were: economic quantitative targets were set. The â€Å"growth model† of economic replaced the â€Å"cyclical model†, full employment budget was drawn, fiscal drag theories were employed, taxation base and flexibility were widened and finally and a low aggregate demand replaced unemployment notion that had persisted. In 1945 there emerged a crash in the course implementation between Edwin Nourse and Leon Keyserkling. Nourse believed that guns were to be dispensed for butter but Keyserling thought that by expanding economic it would promote expenditure without compromising the standards of living. During the inter war period economic depended on massive spending , raw materials control and price controls as well as the draft of 12 million military men with these reforms the quality of the lives of Americans continued to improve(Leslie B. , 1995) Culture Emergence and some Politics of 1940s and 1950s During this period the quality of life was improved through social welfares. As the stock exchange market thrived uninterrupted from 1949 up to 1957 (Hardayal S. , 2001) the great depression status was reversed, the government embarked on social welfares and military industries complex as it was called by Dwight Eisenhower. It involved employing women in industrial places for manufacturing ammunitions. They were also employed in the military service. The war time experience of women working in military services shaped the future career of women. Many women who were in the war went back to their house hold chores. This past experience led to later integration of women in to the working places in America. According to (Halliwell M. , 2007) the 1950s provides an account of the cultures in America. These were fiction, poetry, theatre, television and films performances, music, radio and visual arts. In this period the economic was still not good. For instance, there were about 3,288,000 people who were unemployed the average salary of the working class was 2,992 dollars. This is the period that saw many young people who serve in the war comeback home to pick up their lives start new families and new jobs. With this new phase of experiences, American industries rose up to the challenge of meeting the rising demands of items. Americans began buying things they could not buy during the wartime. 1960s: The Liberal Reforms and Kennedy’s Visions. In 1960 a presidential election was held. This marked the end of Dwight Eisenhower as the president of America. He served his nation for a period of two terms. At this time his vice president was Richard Nixon who had turned his office into a political base. In the elections of 1960s, John F. Kennedy- a democrat was the second one to have the presidential position as a Roman Catholic after a democrat Al smith . At this time the Soviet Union was far a head of America both militarily and economically. At this time Kennedy was young and inexperienced to be trusted with presidency and his victory margin was among the closest ever known in the history of America. This was attributed to his religious stand. It was believed that many Protestants did not vote him (Murray C. , 1994) In 1950’s and 60’s both major political parties in USA were liberal and conservative factions. The Democratic Party had northern and Western liberals and on the other hand was the conservative Southern whites. For two decades the cold war liberalism was not that active and it only peaked in 1964 when Lyndon B. Johnson over Barry Gold water during the election. In 1948, Truman the then president of USA had outlawed desegregation in the armed forces and civil rights were strongly agitated for. These culminated in to the passage of 1964 civil rights act as well as the voting rights act of 1965. During 1960s the relations between white liberals and civil rights leaders intensified. The later accused the former of hindering the progress it was during this time that Kennedy put federal troops to protect the African Americans who were being admitted to the University of Mississippi. In 1962 (Sitkof H. , 2000) f James Meredita and Martin Luther King junior staged a march to Washington in 1966. This emerged to be a very strong movement which was called the black power. The blacks in this movement accused the whites of trying to control the blacks’ agendas. The opponents of the civil rights wanted blacks in America to stop following democratic machines and instead apply the ethnic model. The civil rights movements totally revolutionized the lives of blacks in America. Much of the credit goes to Martin Luther king. You read "American experiences since 1945" in category "Papers" He was the leader of hundreds of Black people. He inspired the blacks greatly especially when he made his’ I have a dream speech’ to the multitude. It was all about racial harmony. This was done on the mail in Washington. In 1902, Kennedy announced that by the end of the 1960s decade USA would send a man on the moon in a spaceship and safety return him to earth alive. This was the height of optimism because at this time its space program was in its infancy stage It was also at this time that president Johnson of America promised his people that he would fight poverty and ensures that the Americans would enjoy descent lives. This promise was actualized when social security fund was increased and as a result millions of Americans received improved health care. This 1960s became the turning point in the history of American. A lot were achieved at this time (Suman K. and Bery G. F. , 1997) 1970s: Outcomes of Vietnam Invasion and Lifestyles Change. During the 1960s period, Richard Nixon in his presidential campaign promised to end the Americans involvement in the war again Vietnam if he was elected in office in 1969. This whole plan was called â€Å"Vietnamization† it meant that the United States would gradually withdraw itself from the Vietnam War and transfer its military duties to the Southern Vietnam. He wanted to reinforce the Eisenhower and Kennedy’s policies of helping the South Vietnamese but things did not go as they were expected. In 1969(Brad R. , 1991) the North Vietnamese communists intensified their attacks and through Laos and Cambodia supply lines. As a result of these events Nixon invaded Cambodia and bombarded Laos. This initially was done secretly but sooner than later it was made public by Nixon who on 1970 April 30 announced on the television that he invaded Cambodia and wanted to recruit some 150,000 new soldiers . This decision was not welcomed by many Americans in fact it provoked many ant-war protests especially from college and campus students. In 1970 on May 4th the National Guard fined shots in to a crowd of demonstration at Kent state university and killed four of them and about nine wounded. This only increased outrage to people who turned against Nixon and Vietnam War. Due to the increased pressure to put the war to an end an end (Goodwin J. , 2001) Nixon ordered the North Vietnam zone to be bombed. This act led to signing of an agreement which led to the termination of the war in March 1973. As America quit the war, it left the southerners to fight the northerners’ American indigence in the war caused it a big harm. About 55,000 American lives perished. Basically American gained very little from this war. It left Vietnam a devastated nation. 1980s: Cultural Influence and Economic Policies. In 1980s there was economic boom. The existing market was advancing in age and was financially becoming stable. The society’s face changed demographically. People could live longer and seemed younger. New technologies replaced old ones or we can say that there was a technological change. These changes were celebrated by Richard Nixon and his wife with a fashionable clothes accompanied by social events that displayed affluence of American society (Minarik J. J. , 1990) During this time the whole world was in perpetual change for instance the USSR eased their roles and gave in to private enterprise the famous Berlin war came down and Western cloths found their way in eastern, countries. There were some economic policies that were posed by the government. For instance it states that when market lack the in information on the quality of assets as well as true value of an institutions net worth then potential for crisis increased. 1990s: Revival of Cold War Period and Reagan’s Ideas. In the 1980s the cold war came to an end the eastern block had suffered economically. The cold war period of 1985-1991 came back to life with the ascension of Mikhail Gorbachev to power in 1991. In the same year on December 31, the USSR broke into 15 separate nations and this marked the end of the cold war period. Conclusion. Having seen the effects of every action that has been done in America since 1945 and Judging by the way things stand currently, we can say that in the past ten years the politics of America will move to greater heights as the democrats and the republicans become more vibrant in addressing the things that are affecting the Americans right now. Culturally, Americans are very dynamic people who keep on inventing new ways of life. So, it is hard to predict what exactly will happen in the next ten years to come. But socially it seems people will be more integrated, interactive and united. Americans are social and interact with their fellow people in a positive manner and that is why America is a united nation. Reference: Halliwell M. , 2007: American Culture in the 1950’s. Edinburgh University Press, United Kingdom. Farber D. , 1994: The Age of Great Dreams America in the 1960s, 1st Edition. USA. Goodwin J. , 2001: No Other Way Out: States and Revolutionary Movement 1945-1991 Cambridge University Press P. 5 Suman K. and Bery G. F. 1997: Preventing Banking Sector Distress and Crises in Latin America; Proceedings on a Conference Held in Washington DC, World Bank. Minarik J. J. , 1990: Making America’s Budget Policies from the 1980’s to the 1990’s M. E. Sharpe. Murry C. , 1994: Loosing Ground; American Social Policy 1950- 1980, Basic Books 10th Anniversary Edition. Brad R. , 1991: Weapons Proliferation in the 1990s. MIT Press, Washington. Ciment J. , 2006: Postwar America: An Encyclopedia of Social Political Cultural and Economic History Sharpe New York. Sitkoff H. , 2000: Post War America a Student Companion, Oxford University Press. Leslie B. , 1995: The Cambridge History of Latin America, Cambridge University Press. Hardayal S. , 2001. Ambassadors of Culture. Princeton University Press. How to cite American experiences since 1945, Papers

Business Of Social Environmental Innovationâ€Myassignmenthelp.Com

Question: Explain How A Retail Chain Store Maintains Its Sustainable Practices Determine The Existing Contribution Of Woolworth Company Towards Environment And Community? What Is The Key Responsibility Of Woolworth Company Towards Employee, Customer, Suppliers, And Shareholder? Answer: Introduction In the present scenario, globalization has resulted in creating better growth and development opportunities for businesses. Furthermore, globalization has also supported companies to carry out free trade practices and have more efficient access to the latest and upgraded technology. However, it can be critically argued that along with the growth and development of many small and large organizations, challenges linked with exploitation of natural resources, increasing pollution and global warming have also raised to a great extent(McCarthy 2014). These problems have emerged as a threat to entire environment, societies and the people living in the same. Nowadays, businesses are encouraged to carry out their operations and activities by adopting sustainable practices. In simpler terms, sustainable practices can be defined as those activities which result in economic development without depletion of the environment and natural resources(Methner, Hamann Nilsson 2015). The concept of sustainability emphasizes on the integration of three major elements which are environmental, socio-political and economic sustainability. Nowadays many brands such as PepsiCo, Starbucks, Tesco, and General Electric have adopted the concept of carrying out sustainable business practices. The present research outlines the sustainable business practices adopted by Woolworth Company Australia. Furthermore, the objectives, methodology, and limitations of the study are also highlighted in this report. Project Objective The primary objective of the present research to identify the way in which a retail chain store maintains its sustainable business practices. To carry out in-depth and efficient analysis of the topic under investigation, Woolworth Company has been taken into consideration. The present report has outlined the way in which Woolworth is carrying out its business practices without damaging the environment and society. Another objective of the present research paper is to identify the contribution made by Woolworth in the development of the community. Apart from this, assessing the key responsibilities of the company towards its stakeholders is also the objective of this paper. Project Scope The present research paper has helped in understanding the way in which sustainable business practices are carried out by Woolworth Company. Here, different sources of data collection are taken into consideration to gather accurate, reliable and valid information. This study has helped in understanding the overall contribution made by Woolworth Company towards the growth and development of community within which it is carrying out its operations and activities. On the other side of this, the study has also supported in getting aware of the fact that at present, Woolworth Company is accomplishing its responsibilities towards all its stakeholders in the best possible manner. For example, the business emphasizes on delivering quality products and services to all its customers at very convenient prices. In addition to this, Woolworth Company provides equal and adequate growth opportunities to all its employees. Literature Review It can be expressed that over the past few years, the concept of sustainability has gained high popularity among businesses and organizations(Lawley, Birch Craig 2016). Furthermore, these practices can provide companies with real benefits which are essential for long-term growth and development. For example, adopting sustainable business practices allows companies to enhance their overall brand image and gain a competitive advantage over the other players operating in the marketplace(Klovien? Speziale 2015). The rationale behind this is that adoption of sustainable practices helps in developing a strong sense of satisfaction among people in the market. Further, individuals start perceiving that the company cares about society and environment under which it is operating. It acts as a strong motivational factor and encourages people in the market to purchase product and services from one particular company. However, it can be critically argued that adapting sustainable practices is not an easy task for organizations as there are various issues and challenges which businesses face(Klettner, Clarke Boersma 2014). For instance, enterprises are required to carry out changes in their existing systems, operations, practices, and it is not an easy task to perform. Companies can attract investors and employees by carrying out sustainable practices in the long run. People are more interested in investing their money in organizations which take care of society, community and environment(Nursey-Bray, Harvey Smith 2016). A company respect towards workers, stakeholders, and environment can be considered as a substantial factor which motivates investors to invest their money. On the contrary, it can be argued that measuring and reporting sustainability practices is quite challenging and arduous(Hughes, McEwan Bek 2015). Further, this acts as an obstacle in front of organizations regarding adopting sustainable practices. Nowadays, leading brands of the world have taken the initiative in protecting the community and environment through their business practices. It can be expressed that brand like Coca-cola is carrying out its sustainable practices through water stewardship program(Rajabian Tabesh, Batt Butler 2016). The company has been able to enhance its overall efficiency of water usage by 20%. On the other side of this, brand like General Electric is encouraging more and more engagement of employees through its sustainable practices(Hadjimichael Hegland 2016). A company like PepsiCo carries out sustainable business practices through encouraging stakeholder management. Here, meetings with the stakeholders are conducted by PepsiCo at regular intervals and discussions regarding climate change, public health issues and scarcity of resources are carried out. The concept of sustainable practices is also getting popular in countries such as Australia and many companies operating in the country have adopted these practices. Australian organizations such as Westpac Banking Corporation, Stockland, Insurance Australia Group, Woolworths Company, etc. have become very popular in the world because of their sustainable practices (Pro Bono Australia 2011). Woolworths Company has developed a sustainability plan, and the brand emphasizes on accomplishing its sustainability goals by the end of the year 2020. Woolworths Company has established twenty primary goals which are linked with corporate social responsibility and sustainability(Flax, Bick Abratt 2016). The vision of Woolworths Company is to make Australia healthy through its products and services. One of the primary goals of the organization is to ensure zero percent waste going into landfill. Apart from this, the company has introduced its packing brand to ensure effective recyclability of its packing material(Woolwoths Group 2017). Woolworths Company is also creating awareness among industry and people in the market to carry out more sustainable sourcing of products. At the same time, the retail chain is focusing on reducing its carbon emissions with a purpose to deal with the challenges linked to climate change. In the modern era, landfill form food waste has resulted in negatively damaging the entire environment(Shauki 2016). Furthermore, the government, stakeholders and regulatory authorities now encourage businesses to reduce their landfill and protect the environment in every possible manner(Dos Santos, Svensson Padin 2013). Woolworths Company has taken a step further in this program, and the brand is reducing its overall landfill through various strategies and practices. For example, the retail chain emphasizes on carrying out the reduction in its stock loss and enhancing its waste management practices. Woolworths Company has also developed a partnership with the local community, and now it is contributing a lot to regional support, food rescue and farmers. In today's cooperate scenario, attaining higher profits and increasing customer base cannot be considered as the core objectives of businesses(Bepari et al. 2016). Every company has certain roles and responsibilities towards society, and these responsibilities should be accomplished in the best possible manner. The concept of corporate social responsibility (CSR) emphasize on the fact that every organization has some responsibility towards society, environment, and these responsibilities should not be neglected in any case. At present, CSR activity of Woolworths Company focuses on different areas to ensure the protection of environment, society, and stakeholders(Devin Richards 2016). For example, the company now emphasize on encouraging more diversity within its staff members. At the same time, the retail chain ensures that no form of discrimination is carried out by all employees. Woolworths Company does not encourage any pay gap between male and female employee working at same level (Woolworths Group 2017). On the other hand, the corporate social responsibility program of Woolworths also focuses on the areas such as developing long-term relations with all suppliers and carrying out more sustainable practices(Zutshi et al. 2016). Nowadays, the organization is looking forward to carrying out responsible souring of all raw material and products. Here, the company is looking forward to earning respect and trusts of all its customers (Woolworthsgroup 2017). The responsible sourcing practices of Woolworths focus on areas such as animal welfare along with sustainable sourcing of fish, seafood, and forestry products. These practices have supported the retail chain to develop a strong sense of satisfaction among all its internal and external stakeholders(Arli et al. 2013). The major focus of Woolworths CSR program is to develop positive relationships with all its suppliers and development of community under which it is operating. The company has been able to achieve leading customer satisfaction score in the entire industry because of its sustainable practices and corporate social responsibilities. It can be expressed that the company has also developed and launched The Good Business Journey Program in the year 2007. In this particular program, the business emphasized on four major areas which were climate change, social development, transformation, and environment(Akbar Ahsan 2014). The company established more than 200 targets linked with sustainability for the period of 2007 to 2013, and it is been able to accomplish the majority of these objectives. However, it can be critically argued that achieving those goals was not an easy task for Woolworths and the retail chain was required to place a lot of efforts and resources. For example, the organization encourages its investors, employees, NGOs and suppliers to become part of the five-year program. At the same time, an audit of suppliers was carried out on a frequent basis to ensure that the practices which they are carrying out are sustainable. In addition to this, a fair and transparent process of communication was used to render information to all stakeholders. Over the past one decade, the brand has been able to sell products which create little or almost zero harm to the environment and the local community(AO Dos Santos, Svensson Padin 2014). The practices and business operations of Woolworths are also focused on dealing with the issues and challenges faced by society. The supermarket retail chain has developed targets to reduce its carbon footprints, improving its energy efficiencies and it can be stated that it will able to achieve the same with efforts and corporation of all stakeholders. The major limitation of the earlier literature is that it focuses only on the companys point of view towards sustainable practices. The reviews and work of other researchers and studies were not taken into consideration to identify the way in which a retail chain store maintains its sustainable business practices. The previous emphasize only on the information presented in within the official website of Woolworths. Thus, it can be stated that there is an apparent gap in the literature about the sustainable practices adopted by Woolworths. Research design and methodology The research design is defined as the action plan or strategy which is employed by research to accomplish objectives and aim of a particular study. The use of appropriate research design assists a researcher in arranging various components of research in a logical and coherent manner. To identify how a retail chain carries out its sustainable practices, the exploratory design of research is selected by the researcher(Coleman 2013). The benefit of using exploratory research design is that it has supported in developing insight into the topic chosen for investigation. In the existing research paper, the use of exploratory research design has helped in identifying the different strategies and action plan adopted by Woolworth Company to carry out its corporate social responsibilities. The problem associated with present research has been identified more efficiently through the use of exploratory research design. The process of qualitative research begins with the development of general research questions linked to the study. In the second stage, different kinds of literature and secondary sources are selected in qualitative research. The third stage begins with the development of the conceptual framework and then the process of data collection is carried out(McNely, Spinuzzi Teston 2015). The analysis and interpretation of information collected are done through methods such as thematic analysis. After this, the final stage of writing findings or conclusion is carried out. The validity and reliability of research are ensured by selected authentic and reliable sources of data collection. Furthermore, nonprobabilistic sampling methods such as snowball sampling quota sampling and convenience sampling are used in qualitative research. Quantitative research can be termed as the form of research wherein numeric data or numbers are taken into consideration while collecting information about a particular topic. The primary objective of quantitative research is to test different theories and obtain valid outcomes. The process of quantitative research begins with the formulation of theory linked with the topic. Furthermore, a hypothesis is developed in the second stage of quantitative studies(Zhang 2013). After this, the researcher selects the most suitable research design, and then different independent and dependent variables of the study are identified. After this stage, sampling method and the sample size is selected, and then data is collected. Further, different types of tools such as SPSS are used to analyse and interpret the information gathered. At last, the conclusion is drawn by data analysed. In quantitative research, probabilistic sampling method such as stratified sampling, simple random sampling, cluster sampling and systematic sampling is taken into consideration. Research Limitations To carry out the present study, a limited amount of resources and time was available to the researcher, and this can be considered as the primary limitation of the present study. Furthermore, the data collected in the current research paper was also limited to secondary sources. Here, primary sources of data collection are not used, and this has affected the results of paper to a great extent. Activity Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Writing Research Proposal Reading various literature Finalizing the aims and objectives Draft literature review Collect secondary data Analyze secondary data Develop research approach Draft research methodology Draft Findings Analyze data Writing down findings and conclusion Conclusion From the above-conducted research paper, it can be inferred that sustainable business practices have become essential for long-term growth and success of the organization. Furthermore, Woolworth Company has adopted different strategies and tools to carry out sustainable practices. At present, the brand has developed different sustainable objectives which it aims to accomplish by the end of the year 2020. The business has been able to accomplish its corporate social responsibilities in the best possible manner. For example, equal pay for employees is offered, and no form of discrimination is encouraged at the workplace. On the other side of this, Woolworth Company is also focusing on areas such as sustainable sourcing to reduce the negative impact of its business practices on the environment. Reference list Akbar, S Ahsan, K 2014, 'Analysis of corporate social disclosure practices of Australian retail firms.', International Journal of Managerial and Financial Accounting, pp. 375-396. AO Dos Santos, M, Svensson, G Padin, C 2014, 'A fivefold bottom line approach of implementing and reporting corporate efforts in sustainable business practices. Management of Environmental Quality:', An International Journal , pp. 421-430. Arli, V, Dylke, S, Burgess, R, Campus, R Soldo, E 2013, ' Woolworths Australia and Walmart US: Best practices in supply chain collaboration. ', Journal of Economics, Business Accountancy Ventura, p. 16. Bepari, MK, Bepari, MK, Mollik, AT Mollik, AT 2016, 'Stakeholders interest in sustainability assurance process: An examination of assurance statements reported by Australian companies. ', Managerial Auditing Journal, pp. 655-687. Coleman, R 2013, Deleuze and research methodologies., Edinburgh University Press, Edinburgh. Devin, B Richards, C 2016, 'Food waste, power, and corporate social responsibility in the Australian food supply chain. ', Journal of Business Ethics, pp. 1-12. Dos Santos, MA, Svensson, G Padin, C 2013, ' Indicators of sustainable business practices: Woolworths in South Africa. Supply Chain Management: ', An International Journal, pp. 104-108. Flax, J, Bick, G Abratt, R 2016, 'The perceptions of supplier-buyer relations and its affect on the corporate brand', Journal of Brand Management, pp. 22-37. Hadjimichael, M Hegland, TJ 2016, 'Really sustainable? Inherent risks of eco-labeling in fisheries.', Fisheries Research, pp. 129-135. Hughes, A, McEwan, C Bek, D 2015, 'Mobilizing the ethical consumer in South Africa. ', Geoforum , pp. 148-157. Klettner, A, Clarke, T Boersma, M 2014, 'The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy. ', Journal of Business Ethics, pp. 145-165. Klovien?, L Speziale, MT 2015, 'Sustainability reporting as a challenge for performance measurement: literature review.', Economics and Business, pp. 44-53. Lawley, M, Birch, D Craig, J 2016, '20 Managing sustainability in the seafood supply chain. ', A Stakeholder Approach to Managing Food: Local, National, and Global Issues, p. 284. McCarthy, BL 2014, 'Sustainable food systems in Northern Queensland.', Journal of marketing and Social Policy, p. 0_1. McNely, B, Spinuzzi, C Teston, C 2015, 'Contemporary research methodologies in technical communication.', Technical Communication Quarterly, pp. 1-13. Methner, N, Hamann, R Nilsson, W 2015, The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. In The Business of Social and Environmental Innovation , Springer International Publishing, New York City. Nursey-Bray, M, Harvey, N Smith, TF 2016, ' Learning and local government in coastal South Australia: towards a community of practice framework for adapting to global change. ', Regional environmental change, pp. 733-746. Pro Bono Australia 2011, Australian Companies Amongst Worlds 100 Most Sustainable, viewed 16 September 2017, https://probonoaustralia.com.au/news/2011/02/australian-companies-amongst-worlds-100-most-sustainable/. Rajabian Tabesh, A, Batt, PJ Butler, B 2016, 'Modelling the Impact of Environmental and Organizational Determinants on Green Supply Chain Innovation and Performance.', Journal of Food Products Marketing, pp. 436-454. Shauki, E 2016, 'Is This a Case of Self-Enlightened Interest or Genuine Accountability: A Study on Different Reporting Media in the Australian Retail Industry. ', Asia Pacific Journal of Accounting and Finance, pp. 51-76. Woolworths Group 2017, Corporate Responsiblities , viewed 16 September 2017, https://www.woolworthsgroup.com.au/page/community-and-responsibility/group-responsibility/corporate-responsibility. Woolworthsgroup 2017, Responsible Sourcing , viewed 16 September 2017, https://www.woolworthsgroup.com.au/page/community-and-responsibility/group-responsibility/responsibile-sourcing. Woolwoths Group 2017, Environment and sustainability, viewed 16 September 2017, https://www.woolworthsgroup.com.au/page/community-and-responsibility/group-responsibility/environment. Zhang, Y 2013, 'Urban metabolism: A review of research methodologies. ', Environmental pollution , pp. 463-473. Zutshi, A, Zutshi, A, Creed, A, Creed, A, Holmes, M, Holmes, M Brain, J 2016, 'Reflections of environmental management implementation in furniture.', International Journal of Retail Distribution Management, pp. 840-859.

The portfolio optimization theory by Markowitz

Table of Contents Introduction Boom and bust economy Normal economy Markowitz’s portfolio optimization theory Conclusion References Introduction A boom economy cycle refers to the period within which consumers have a high demand for products and those who provide the products make large sales that have high profit margins (Goldstein and Lardy 2004). A bust economy on the other hand refers to duration during which there is reduced levels of demand and supply and slow economic growth (Goldstein and Lardy 2004). A normal economy is one in which there is no marked acute market spirals. There is stability and economic activities are slower than they are in a boom economy.Advertising We will write a custom essay sample on The portfolio optimization theory by Markowitz specifically for you for only $16.05 $11/page Learn More According to Gibson (2008), asset allocation policy refers to manner in which investors place value on assets in long-term mix so as to show balance between returns and risk taken. This is of great importance to investors who seek to increase potential for returns while reducing chances of loses. Markowitz portfolio optimization theory indicates a method of allocating wealth in a way that incorporates the expectations on returns as well as preferences of investors for the amount of risk they want to take (Bai et al. 2007). Through the use of different alternatives in investment, investors can attain higher levels of profits while at the same time, distributing their investment risk and thus maintaining minimum risk for anticipated returns. The concepts for this are expressed in mathematical formulations. Markowitz modern theory has been in practice for over half a century guiding the principles of asset investment (Bai et al. 2007). Boom and bust economy The boom and bust economies are similar in some aspects. One of the effects of boom economy is that this type of economy does not necessarily stay stagnant and is liable to changes that might not be explained by normal market movement (Alpanda 2007). Booms increase the returns on investment because of a flourishing economy. By using Markowitz’s optimization theory an investor may increase the return and yet take a short minimal risk. However, in long-term investment, the risk would increase as the boom period turns to be bust. According Bai et al. (2007), investors do not necessarily invest according to the logic of mathematical calculations. Some times investors trust their feelings about stock or bonds and may choose to ignore the use of tools to indicate safer investments or investment that may yield greater returns. A bust economy like a boom economy does not necessarily stay stagnant and is liable to changes that might also not be explained by normal market movement. In a bust economy therefore investors would be led to make investment that may yield very little margin of returns. The prices of stock reduce during this per iod which is also marked by unemployment and less market confidence. As a result, less investment is made and investors often try to avoid losses by withdrawing their investment.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a consequence, this worsens the economic bust. Still, even during this time investment can be made. With greater risk, returns are usually higher. Markowitz’s optimization theory treats risk in upward volatility as negative. However, that may not be viewed the same by investors since it is only a marker of risk taken and not loss which investors try to avoid. Greater risk in any case may yet yield greater profits. According to Bai et al. (2007), Markowitz’s optimization theory model in most cases is not intuitive. As a result, its estimates do not reflect the reality in the market. This may both lead to unexpected returns or to higher risk taken than had been desired. Although this can turn out to be favorable (greater returns with the increased risk), it can also lead to less returns with less risk taken that had been anticipated. For this reason, Michaud (1989) cites markowitz’s optimization theory as having potential to mislead. According to Michaud (1989), Markowitz’s optimization theory in addition does not factor in asset valuation. This hampers its ability to effectively predict market reactions and the real value of an investment. For that reason, it is hard to predict the movements in the market which are not always effective. During a bust or boom economy, this is important as it leads to better choices of the investments to be included in the portfolio. According to Gibson (2008), an efficient portfolio is the one that maximizes the returns paired with regards to a certain volatility degree. During a boom economy, returns are high as stock prices rise and the confidence is also high. It is during this ti me that asset investment should be increased in order to maximize returns. There is less risk during a boom period when it is at its peak or early stages. However, as the boom economy progresses, it is marked by inflation, reduction in stock prices and greater risk in investment. Unemployment and lower confidence marks this period as it slowly unwinds. Another important part of investment is the ability to use macroeconomics factors in order to anticipate returns. There is more to a market than just the assets and their investment potential. People’s reactions can greatly affect the outcome of investment over time. Markowitz’s optimization theory additionally takes the duration of an investment singularly whereas in reality, returns tend to be correlated. This can make it a weak determinant of market movement and as such as an indicator of returns and risk. Nonetheless, as a consequence, risk is often minimized than it should be if correlation is depended upon. It is f or this reason that Markowitz’s optimization theory can be helpful in measuring risk irrespective of correlation between past investment periods and new investment period.Advertising We will write a custom essay sample on The portfolio optimization theory by Markowitz specifically for you for only $16.05 $11/page Learn More During a boom economy, economists encourage investment and asset allocation to be reviewed. According to Goldstein and Lardy (2004), during a boom economy there is a forward momentum that propels people to invest as they feel certain that the current situation will prevail, at least in time for them to receive returns. As a result, the economy is accelerated which in turn brings about an end to the boom after some time (Goldstein and Lardy 2004). In an examination of China economy that has been moving towards a boom period in late 1990s and early 2000, Goldstein and lardy (2004), state that the economists call for a slowing do wn of the economy to avoid the sharp turn in economy. The slowing is particularly targeted at banks and investment institutions (Goldstein and lardy 2004). The result of a boom economy is often the case as has been seen in China according to Goldstein and Lardy (2004), where investment becomes unstable. In order to avoid a collapse of the investment, measures have to be taken through macroeconomics to ensure that investment and economy pace is well maintained and adequately balanced. An examination of China’s asset allocation indicate that every time the boom in China rises above 30% it falls again in about four years to lower than 30% (Goldstein and lardy 2004). Despite theories used, these trends persist and have come to be associated with China’s economic history. Michaud (1989) states that in cases like these, Markowitz’s optimization theory does not offer optimum portfolios but is instead inadequate to offer meaningful portfolios that will survive the bust economy following a boom economy. The failure of Markowitz’s optimization theory to correspond to its theory according to Bau, Liu and Wong (2007) has been largely attributed to indicate that optimum returns are as a result of large returns from a numerous stocks. This is contrary to what Markowitz’s optimum theory proposes. It is this stocks that provide optimum returns and not smaller portfolios. According to Michaud (1989), the bases for Markowitz’s optimization theory which is returns and risk are prone to errors in estimation. This lead to Markowitz’s optimization theory to favor investment that presents bigger returns while indicating little variance (Michaud 1989). In essence, however, the covariance matrix is complex and changes may exceed expectation due to margin of error. In a study by Weiwei (2007), Chinese investment by firms was examined between 1993 and 2004. The results found were that during the bust economy, companies reduced their capit al so as to secure assets investment. Still there was considerable similarity between the sensitivity to sales and to asset investment. A somehow similar study was conducted by Alpanda (2007) on Japanese market and the effect of macroeconomics on asset prices.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Alpanda (2007) noted that there were crashes in stock and land prices for the period of 1980-1990. Alpanda (2007), study revealed how assets prices were determined by government policy and productivity growth. The government policies led to cycles that maintained the fall in asset prices due to taxation. However as the economy continued to slow down, the prices stabilized and people were once more able to invest despite the macroeconomics variables witnessed. Normal economy A normal economy is regarded as falling between a boom and bust economy. This economy is marked by moderate prices in stock without surges as witnessed during a boom economy or drops as witnessed during a bust economy. A normal economy can change at any time with economic growth and give way to a boom economy. Asset allocation at this time correlates more with Markowitz’s optimization theory and it is during this time that Markowitz’s optimization theory calculations could be most dependable. This i s because according to Michaud (1989), at its peak, this period presents stability in market without sharp changes in market confidence. Growth indicated by a growing gross domestic product (GDP) is generally steady and as a result, it is easier to calculate the expected returns and risks. However, as the normal economy progresses to a boom economy, there is marked growth and asset allocation can be adjusted to reflect the market changes in investment potential. Markowitz’s portfolio optimization theory According to Gibson (2008), asset allocation is determined by client’s individual tolerance of risk. The efficient frontier although ideal may still not present levels of volatility than all clients can handle despite the maximization of returns (Gibson 2007). As a result, Markowitz’s optimization theory can be used to calculate the returns particular to a client. According to Gibson (2008), however, historical data does not always help to make proper estimations for making returns and reducing risk. This is because variations occur and become part of the input that is computed in the calculations during asset allocation. Past returns can be adequately used to make sound expectation of returns in the future for an investment (Gibson 2008). Gibson (2008) states that the returns from stock though unexpected may sometimes exceed those of safer options like government treasury bills. This is what happened in the period 1978-1987 in America. The stocks which had showed limited returns out performed the treasury bills that had been expected to lead in returns (Gibson 2008). Thus, it is advocated that for Markowitz’s optimization theory to really make better estimates, longer historical relationships should be drawn upon (Gibson 2008). According to Choi (2006), it is important in asset allocation to invest in non-related assets. This offers a much better opportunity to subsidize risk while maintaining returns. Investment that readily show t heir performance like mutual funds are also ideal as investors can gauge them and make better investment that will satisfy their level of desired returns and risk tolerance (Choi 2006). Choi (2006), states that diversification remains important in asset investment as in every quarter, asset allocation speaks to around 93% total variations. In addition, between 75% to 98% total variation can be explained by it (Choi 2006). It is because of this impact that diversification of portfolio is important in ensuring that asset allocation is well primed. According to Goldstein and Lardy, as has been noticed in China, a boom unwinding can last longer in large economies. As a result, there is an extended period in the last stages of a boom. This increases the time period within which returns can still be high. However, since investment is already on a downward spiral it increase risk in new investments. According to Markowitz’s optimization theory, this time may be harder to predict as the market movements are unpredictable. In this kind of economic situation, Markowitz’s optimization theory model has received criticism as it does not make use of factors which could increase its accuracy in predicting returns and risks that will be actualized in the market. According to Michaud (1989), Markowitz’s optimization theory needs to be modernized to minimize its limitations. There has been a push towards improving Markowitz’s optimization theory by the use of what is now called modern Markowitz’s optimization theory. According to Goldstein and Lardy (2004), this can give better estimates that will relate to the market trends witnessed in the global business. Conclusion Markowitz’s optimization theory model has been in use and has guided the way asset allocation was conducted since 1950s. However, there have been increased efforts to make it more reliable in the current economy which have been less predictable. Global business and invest ment further complicates the use of Markowitz’ optimization theory as there are factors which make the market different in different markets. The tools used in one market may prove unreliable in another foreign market. In addition, emerging markets may not behave as might be expected. It is for this reason that more diligence has to be used in accurately determining the level of risks and expected returns. References Alpanda, S., 2007. The boom-bust cycle in Japanese asset prices. Web. Available At: https://mpra.ub.uni-muenchen.de/5895/1/MPRA_paper_5895.pdf  . Bai, Z. Liu, H and Wong, W., 2007. Making Markowitz’s portfolio optimization theory  practically useful. Web. Web. Choi, D., 2006. Cases for asset allocation. Journal of Business and Economics  Research, 4 (9), pp. 17-24. Gibson, R. C., 2008. Asset allocation: balancing financial risk. New York, NY: McGraw-Hill, Inc. Goldstein, M and Lardy, N. R., 2004. What kind of landing for Chinese economy?  Institute for International Economics, 4 (7), pp. 1-10. Michaud, R. O. 1989. The Markowitz optimization enigma: is ‘optimized’ optional?  Financial Analysts Journal, 45 (1), pp. 31-42. Weiwei, Y., 2007. Does macro economy have any effect on firm investment cash flow sensitivity? Frontiers of Economics in China, 2 (3), pp. 388-403. This essay on The portfolio optimization theory by Markowitz was written and submitted by user Prism to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Manson Family Member Lynette Squeaky Fromme

Manson Family Member Lynette Squeaky Fromme Lynette Squeaky Fromme Lynette Squeaky Fromme became the voice of the  cult leader, Charlie Manson when he was sent to prison. After Manson was sentenced to life in prison, Fromme continued to devote her life to him. To prove her devotion to Charlie, she aimed a gun at President Ford, for which she is now serving a life sentence. In 2009, she was released on parole. Unlike most other former Manson family members, it is said that she has remained loyal to Charlie. Frommes Childhood Years Lynette Alice Squeaky Fromme was born in Santa Monica, California on October 22, 1948, to Helen and William Fromme. Her mother was a homemaker and her father worked as an aeronautical engineer. Lynette was the oldest of three children and was one of the star performers in a childrens dance troop called the Westchester Lariats. The troop was so talented that they performed around the country and appeared on the Lawrence Welk show and at the White House. Fromme Leaves Home During Lyns junior high school years she was a member of the Athenian Honor Society and the Girls Athletic Club. Her home life, however, was miserable. Her tyrannical father often berated her for minor things. In high school, Lyn became rebellious and began drinking and taking drugs. After barely graduating, she left home and moved in and out with different people. Her father put a halt to her gypsy lifestyle and insisted that she return home. She moved back and attended El Camino Junior College. Fromme Meets Charlie Manson After a ferocious argument with her father over the definition of a word, Lyn packed her bags and left home for the final time. She ended up at Venice Beach where she soon met Charlie Manson. The two talked at length and Lyn found Charlie captivating as he spoke of his beliefs and his feelings about life. The intellectual connection between the two was strong and when Manson invited Lyn to join him and Mary Brunner to travel the country, Lyn quickly agreed. Fromme and George Spahn As the Manson family grew, Lyn seemed to hold an elite spot in the Manson hierarchy. When the family moved onto the Spahn ranch, Charlie assigned Lyn to the job of caring for 80-year-old, George Spahn who was blind and also the caretaker of the property. Lyns name eventually changed to Squeaky because of the sound she would make when George Spahn would run his fingers up her legs. It was rumored that Squeaky took care of all of Spahns needs including those of a sexual nature. Squeaky Becomes The Head of the Family In October 1969, the Manson family was arrested for auto theft and Squeaky was rounded up with the rest of the gang. By this time, some of the group members had participated in the infamous murders at the home of actress Sharon Tate and the murders of the LaBianca couple. Squeaky had no direct involvement in the murders and was released from prison. With Manson in jail, Squeaky became the head of the family. She remained dedicated to Manson, branding her forehead with the infamous X. Squeaky is Arrested Numerous Times The authorities did not like Squeaky or any of the Manson family for that matter. Squeaky and others she directed were placed under arrest numerous times, often because of their actions during the Tate-LaBianca trial. Fromme was arrested on charges including contempt of court, trespassing, loitering, attempted murder, and lacing a hamburger given to ex-family member Barbara Hoyt with an overdose of LSD. The Ever Devout Squeaky In March of 1971, Manson and his co-defendants were sentenced to death, later changed to a life sentence. Squeaky moved to San Francisco when Manson was transferred to San Quentin, but prison officials never allowed her to visit him. When Manson was moved to Folsom Prison, Squeaky followed and lived in a home in Stockton, CA with Nancy Pitman, two ex-cons, and James and Lauren Willett. Prosecutor Bugliosi believed the Willetts were responsible for the death of defense lawyer, Ronald Hughes. International Peoples Court of Retribution On Nov. 1972, James and Lauren Willett were found dead and Squeaky and four others were arrested for the murders. After the four confessed to the crime, Squeaky was released and she moved to Sacramento. She and family member Sandra Good moved in together and began the International Peoples Court of Retribution, a fictitious organization used to scare corporate executives into believing that they were on a large terrorist organizations hit list because they polluted the environment. Order of the Rainbow Manson recruited the girls as nuns for his new religion called the Order of the Rainbow. As nuns, Squeaky and Good were forbidden to have sex, watch violent movies, or smoke and were required to dress in long hooded robes. Manson renamed Squeaky Red and her job was to save the Redwoods. Good was renamed Blue because of her blue eyes. Assassination Attempt Red was committed to making Manson proud of her environmental work, and when she found out that President Gerald Ford was coming to town, she stuck a .45 Colt automatic into a leg holster and headed out to Capital Park. As Ford came through the crowd, Squeaky Red Lynette Fromme pointed the gun at Ford and was immediately taken down by the Secret Service. She was charged with attempting to assassinate the President, although it was later disclosed that the gun she carried did not have bullets in the firing chamber. Sentenced to Life in Prison As was the Manson way, Fromme represented herself at her trial but refused to present testimony that was relevant to the case and instead used it as a platform to speak about the environment. Judge Thomas McBride ultimately removed her from the courtroom. At the end of the trial, Fromme hurled an apple at U.S. Attorney Dwayne Keyes head because he had not turned over exculpatory evidence. Lynette Fromme was found guilty and sentenced to life in prison. A Less Than Model Prisoner Frommes prison days have not been without incident. At a prison in Pleasanton California, it was reported that she brought the claw end of a hammer down on the head of Julienne Busic, a Croatian Nationalist who was imprisoned for her involvement in a 1976 airline hijacking. In December 1987, she escaped from prison in order to see Manson who she heard was dying of cancer. She was quickly caught and returned to prison. She served until 2009 when she was released on parole. See Also: The Manson Family Photo Album Source:Desert Shadows by Bob MurphyHelter Skelter by Vincent Bugliosi and Curt GentryThe Trial of Charles Manson by Bradley Steffens

Leadership & the Role of Managers Essay Example | Topics and Well Written Essays - 500 words

Leadership & the Role of Managers - Essay Example 4. She is an innovator. I have observed, on more than one occasion a creative and innovative solution is required to solve day to day issues. It is not just application of technology or application of mind but more than that. Innovate in her own small but effective way. 5. She is an entrepreneur. The ideas and opinions innovated or solutions worked out for the day to day issues are implemented boldly. This requires an entrepreneurial skill that comprises of boldness in action and clarity in thought. 1. She delays or procrastinates decisions. Where she is not sure instead hunting around and finding a solution immediately, she invariably drags the decision until it is clear to her by itself or somebody else clears it. 2. She has no time for new technologies happening else where in the world. There are developments happening else where and better methods adopted by various people all over the place. This she is not able to identify and apply since she finds time a rare specimen to study and gather the knowledge required. This would weaken her further with passage of time. 3. Her approach towards people management is one of intuition and personal.

Neil v. Biggers Essay Example | Topics and Well Written Essays - 500 words

Neil v. Biggers - Essay Example This ruling based on the show up identification brought about the precedence of making a ruling. The other precedence brought about by this case was due to the fact that the writ for habeas corpus in such a case cannot be cannot be accepted by a federal court. This is because of the affirmance according to the U.S.C 2244 (c). This therefore means that even if the case is appealed, the judgment of made by the lower courts still stands and no further action can be taken (Ingram 2011). This was the case when Biggers appealed the ruling of the case in the Supreme Court. Even though the Neil v. Biggers was ruled in favor of the show up identification process even though it was done over seven months after the assault had taken place, conflict of ideas were raised. This has led to development of more criteria which should be considered before judging an individual based on merely identification by an eyewitness. These criteria are proved by a psychologist employed to do so by the court. They look at several things like the time that has elapsed between the time the assault takes place and the identification process. This is meant to ensure that the memory of the plaintiff is still fresh and hence no wrong identification. Another guideline involves the accuracy of the description made earlier. This is done to ensure that there is no discrepancy whatsoever that may lead to the wrong person being incriminated and the assailant to walk free. All this is done before any ruling on the case is done and it ensures that the witness is really sure of what they are reporting before the court or in front of a jury. The other guideline criteria are on opportunity to view the assailant. This will include the physical features of the assailant like height, weight, skin complexion among other physical traits that will make it easy to identify the individual whether in a line up or

Evaluation of E-Learning Program

Evaluation of E-Learning Program Chapter one Introduction Nowadays, higher education is experiencing big challenges driven by many emerging trends, among which is the introduction of the means of online learning. Accordingly, many universities all over the world are taking different moves to cope with the new requirements; some universities were established as purely online learning providers, other conventional universities launched new online programs, and some introduced online learning programmes to enhance some of their already existing programs. E-Learning redefines the teaching/learning processes and the overall learning environment. It changed the old university system to a new set of practices by introducing significant changes in the roles of its main key players; learners, faculty members, and the institution as an entity (Mendenhall, 2001). The change which e-learning brings to higher education, accompanied by its vast spreading as an accepted learning delivery mode, has been always questioned by its components who tie this type of learning to poor quality. Therefore, studying the different aspects of evaluating the quality of e-learning has been rising as an issue that is worth researching and enhancing (Kistan, 2005; Wirth, 2005). A big range of perspectives on what factors to address when evaluating the quality of e-learning has been developed. Nevertheless; most of those studies either addressed a few factors pertaining to a single aspect or dimension (Ally, 2004) or addressed multiple aspects but without looking at the e-learning institution comprehensively (Cohen and Ellis, 2004). In view of the lack of a holistic framework of factors to evaluate the quality of e-learning programs, the aim of this study is to hopefully contribute to the body of knowledge in this area, by developing a framework for the evaluation of quality in e-learning programs. Research objective: The main purpose of this study is to evaluate the quality of e-learning programs through investigating the related critical factors that have been identified by researchers and practitioners of this field. It also intends to examine the relevancy and importance of such frameworks within e-learning practise in Saudi Arabia. The study aims also at understanding how the key learners and faculty members differ in perceiving the importance of such factors on impacting on the quality of an e-learning program? Research Question: The research intends to answer in broad perspective the following questions as well: What are the factors which affect the quality of e-learning? In this question the researchers are trying to address the quality factors which affect the success of E-learning in Saudi Arabia based on 12 factors that have been addressed from the literature. How can we increase e-learning practice in Saudi Arabia? The second question to know is whats the best way to increase the number of E-learning practise in Saudi Arabia and what do learners think based on their experience. Dissertation structure: This dissertation includes six chapters in addition to its introduction. Below is a brief description of each: Chapter two; outlining the background information of the research to put the reader into the perspective of this study. The chapter includes a discussion of the emerging trends in higher education that have pushed for the introduction of e-learning and discusses broadly the quality issue in this type of learning. Chapter three; covers the literature review of e-learning, i.e. critical factors for evaluating the quality of e-learning programs. The chapter starts with identifying the distinctions between e-learning and traditional education, discusses in detail the definition of the Quality concept in higher education generally, and in specific e-learning. Chapter four; Cover the research methodology such as the process of data collection and analysis which will be used. Chapter Five; we will be describing and analysing the data and present the data gathered. Results of the analysis are then discussed. Chapter six; this chapter summarizes the study, lay out the conclusion and ends up with recommendations for future research. Bibliography Research Methodology: In this study the researcher will to collect his data by the quantitative method where a questionnaire will be designed based on the factors which have been discovered from the literature review and then will be sent to random group in Saudi Arabia. The Data later on will be analysed to show the result and the findings. Saudi Arabia Background: Saudi Arabia which is the birth place of Islam and home to Islams two holiest places, Mecca, and Medina, is located in the Middle East bordering the Arabian Gulf and the Red Sea. The kings official title is the Custodian of the Two Holy Mosques. The modern Saudi State was founded in 1932. It is a large Middle Eastern nation that ranks as one of the worlds leading producers of petroleum, and exports more oil than any other nation. The government is of a monarchy type and the monarch is both the chief of state and head of government, and administratively it is divided into 13 provinces, with the constitution governed according to Islamic Law. The countrys legal system is based on Sharia law and several secular codes have been introduced. Commercial disputes are handled by special committee. Saudi Arabia has an oil based economy with strong government controls over major economic activities. It possesses more than 20% of the worlds proven petroleum reserves. It not only ranks as the largest exporter of petroleum, but also plays a leading role in OPEC. The petroleum sector accounts for roughly 75% of budget revenues, 45% of GDP, and 90% of export earnings. It is believed that about 40% of GDP comes from the private sector and roughly 5.5 million foreign employees play an important role in the Saudi economy, particularly in the oil and service sectors. The researcher carried out this research in Saudi for the following reasons which are described in detail. The access: as the researcher is a Saudi national and has good access to the people in Saudi Arabia where he can collect more information and find a better response rate than carrying out research in any other place. The Language: The researcher is multi lingual as he can speak Arabic and English fluently, therefore he will not face any problem in collecting the data The Information: The researcher understands the situation in Saudi Arabia which enables good research as he will not spend too much time understanding the situation and its cultural factors. The Organisation of the Education System in KSA The education system in Saudi Arabia has five divisions. They are: kindergarten for children from three to six years old, elementary (6-11), intermediate (12-14), secondary level (15-18), and university level (typically 19-24, depending on the subjects studied, and the form of higher education). The secondary stage is the final phase of general education in the Kingdom. It is a three-year period, following on from the intermediate stage. Students are admitted to this stage if they have obtained the intermediate stage certificate. Normally students follow secondary stage education between the ages of 16 and 18 years. This stage is considered the most important period in the general education ladder because students who successfully complete this stage are eligible to join any higher education institution. The administration of the education system in the Kingdom of Saudi Arabia is highly centralised. All educational policies are subject to government control and supervision by the Supreme Council of Education. Textbooks and teaching tools are uniform throughout the Kingdom. The four principal authorities responsible for education in the Kingdom of Saudi Arabia are: the Ministry of Education; the General Presidency for Girls Education; the Ministry of Higher Education; and the General Organisation of Technical Education and Vocational Training. Conclusion In this chapter we gave a sample overview about the research and the reasons for carrying out this research such as the lack of understanding in the practice of the E-learning program in Saudi Arabia. The research is trying to develop a good understanding of this and the information of other studies carried out in similar fields of the success factors of the quality of E-learning in Saudi Arabia. Also in this chapter we have described the dissertation structure and the research questions which are going to measure the main factors for the success of learning Quality. Finally the Saudi Background has been analysed to give the reader the information to understand where the study has been carried out and why. Chapter Two Introduction: The main objective of this chapter is to put forward the point of view of this study by laying out its background information. The chapter starts with presenting the emerging trends in higher education that have lead to the introduction of e-learning. It then continues by explaining the quality issue that is associated with this type of learning. The chapter also includes an overview of the background information about e-learning in Saudi Arabia. Education An overview: According to a recent publication by UNESCO, the education sector in general comprised of all of its components including higher education is experiencing new trends that exert on it new pressures and challenges (Hernes, 2003). Those trends are either classified under demography, such as the continuing growth and increase of population, particularly young populations, migration between countries, and increase of life expectancy, or are due to globalization where nations in general and learners in particular flow across borders without limits, allowing learners to have easy access to the best universities in the developed countries. Finally, perhaps the most important trend is knowledge growth accompanied by advanced information and communication technologies which have changed forever the way information is obtained, stored, used and displayed. Despite the divide between one country and another, or within the same country, more knowledge development opportunities have been created. Information technologies offer the possibility of modularization and customization of education through the use and re-use of learning objects focusing on learners, the possibility of engaging learners more than ever and therefore changing the role of the faculty from a teacher to a facilitator. In response to the challenges described above, the growth of the e-learning programme with its different modes in higher education is apparent and best reflected by the increasing number of e-colleges and e-universities, or the increasing number of higher education institutions that introduced e-learning programs and definitely by the growth of enrolment rate among learners. A study of e-learning in the United States in 2005, suggested that e-learning is penetrating the higher education institutions both in size and breadth and that e-learning is part of the mainstream of higher education. Figures of the study showed that sixty-five percent of schools offering graduate face-to-face courses also offer graduate courses online. Sixty-three percent of schools offering undergraduate face-to-face courses also offer undergraduate courses online. Among all schools offering face-to-face Masters degree programs, 44% also offer Masters programs online. Among all schools offering face-to-face Business degree programs, 43% also offer online Business programs. The same study showed an increase of around 20% of learners enrolment rate compared to the previous year (Allen and Seaman 2005). For different reasons, those statistics do not seem to be applicable to other countries. The USA is certainly the worlds largest provider of e-learning; however the market for e-learning and lifelong learning is also growing in Europe. Moreover, the Arab world, which represents 5 per cent of the worlds overall population, has entered the 21st century with a striking statistic, which shows that it has only 0.5 per cent of the worlds Internet users. This obviously impacts on the number of its e-learning initiatives and enrolled learners in such type of learning systems (UNDP, 2002). Using Computers in Learning: These days, computers have become an important educational tool kit. Many educational organizations and training centres rely on them to deliver information and learning knowledge. However, using computers in education has a long history and is deep-rooted in the field. The idea of using computers in training first appeared during World War 2, when the US military trained farmers to use weapons and other equipment via this systematic approach (Horton, 2000). The first real use of the computer in educational organizations was seen in the 1960s, when the University of Illinois together with the Data Corporation developed the PLATO system. PLATO is a system which enabled the learning and understanding of complex subjects. Apples Macintosh and Microsoft Windows operating system have since provided a standard platform on which programmers can develop training programs (Horton, 2000) Definition of E-learning: E-Learning refers to the employment of information and communication technologies to support the development and delivery of learning in academic and professional development institutions. E-Learning is used widely with other terms such as online learning, technology-mediated learning, web-based learning, computer-based learning, etc. Several definitions of e-learning have been developed reflecting the diversity in its application, used tools, and associated technologies. Whatever definition was used, the meaning of e-learning always contains two fundamental terms; Learning and Technology. In one way or another, all definitions of e-learning indicate the learning that takes place with the support of multimedia objects, the internet and technological applications as a delivery mode. One of the highly used definitions of e-learning is: â€Å"Education via the Internet, network or standalone computer; it refers to using electronic applications and processes to learn, where communication and content is delivered via the Internet, intranet/extranet, audio or videotape, TV and CD-ROM etc as appropriate (LTSN Generic Centre, 2004). A recent definition that uses the terminology of higher education institutions was laid out by Ally (2004) who defines e-learning as: The use of the Internet to access learning material; to interact with the content, instructor, and other learners; and to obtain support during the learning process, in order to acquire knowledge, to construct personal meaning, and to grow from the learning experience. According to Horton (2000) E-learning is a general phrase that has several definitions. However, the comprehensive definition that covers all aspects of e-learning is what Ruth and Richard offer: â€Å"E-learning is defined as instruction delivered on a computer by way of CD-ROM, Internet, or intranet with the following features: Includes content relevant to the learning objective. Uses instructional methods such as examples and practice to help learning. Uses media elements such as words and pictures to deliver the content and methods. Builds new knowledge and skills linked to individual learning goals or to improve organizational performance† Feature of E-learning: Eaton (2001) outlines that e-learning is characterized with the following features: Computer-mediated classrooms: faculty members and learners communicate through the computer, making face to face interaction less frequent. Separation in time between communications: communication between faculty members and learners can also be in asynchronous modes. Availability of services online: learners are not only provided with online learning experience but also with online services such as advising, registration, and library services. Distinction between e-Learning and Conventional Education: To understand the quality of e-learning requires a full understanding of how this type of learning differs from the conventional style of education and the changes it brings to higher education institutions. This section presents in a broad perspective the distinctions between e-learning and traditional education which shape higher education nowadays. Such distinctions will be taken into consideration when materializing a definition for quality in e-learning, and deciding what to be taken into consideration for evaluating the quality of this type of learning. The following areas were highly repeated in the literature as key distinctions between e-learning and traditional education: Educational Changes: McLaughlin and Oliver (2000) believe however that new technologies have a positive impact on the learning environment where more choices for forms of learning are provided to the faculty and learners. This includes the delivery and presentation of content in more flexible way and a variety of modes, the provision of interactivity, engagement, communication, feedback, and communication and collaboration tools. Weller (2000) sees that those types of new choices will facilitate the quick use of courses for easier customization and individualization resulting in more satisfied learners. Change in Faculty Roles: With the growing amount of knowledge and information every day, and the availability of a huge amount of content over the internet, faculty members will not continue to be seen as the source of knowledge, instead, according to Cashion and Palmieri (2002), faculty members are expected to direct learners where to find the most relevant knowledge and provide them with tools that teach them how to learn. Different Types of Learners: Oblinger and Oblinger (2005) have referred to young learners of today as the â€Å"Net Generation† who grew up being familiar with technological products and facilities. Internet access, computer and electronic games have been a daily activity of learners lives. Learners today have different expectations with respect to their learning styles; they prefer to experience things instead of reading or hearing about them, they expect immediate response to questions or actions, they appreciate interactivity and dialogue (Pashuk, 2005). Learners of today consider themselves as customers who demand to be served high quality services. They have consumers attitudes towards their academic program and any of its services (Wager, 2005). E-Learning institutions should be arranged to different types of learners, not only in their preferences and expectations but also in their level of variety. Change in Administrators Role: Administrators of an academic institution are usually referred to as staffs who are not participating in direct teaching or research work, their role is usually to assure that the institutions systems are running properly. Administrators are responsible to create, maintain and improve an environment that helps learners and faculty achieve their academic goals. Administrators of an e-learning institution can be involved in selecting, orienting, and preparing qualified faculty for courses, administer and manage the technological facilities at the institution, provide different types of faculty and learners support from the technical helpdesk; library services, financial aid, etc. Administrators can also be involved in the planning, quality assurance, and performance management of an activity to help the institution serve its learners better (Williams, 2003). Reliance on Infrastructure: Although e-Learning is basically about learning rather than about technology, the technological infrastructure of e-learning programs is still the critical and primary component of the education systems. E-Learning is characterized by its high independence on the validity, and reliability of its infrastructure, which has the role of facilitating and providing accessibility of the learning/teaching process and its support services between faculty members and learners (Pashuk, 2005). Institutional Demands: E-Learning institutions must set up their systems, policies and procedures to deal with issues like data security from both internal and external threats as well as copyrights from the learners, faculty and the institutional perspectives. Developing a high quality online course will not only require the intellectual contribution of faculty members, it rather involves other key team members from the same institution or from partnered institutions. Copyright issues are usually linked to revenue sharing models, especially when the course developers are contracted or granted any incentives (Mendenhall, 2001). Advantages of using E-learning Methods: As we know, traditional education requires effort, time and money that can lead to some difficulties in achieving the goals of learning. On the other hand, e-learning contributes to the spread of knowledge among people around the globe by easy, fast, and comfortable means, that helps people to attain their personal learning objectives. As a result, several educational organisations have proceeded along the e-learning approach to facilitate and improve the process of learning. In this section, several advantages of using an e-learning approach will be discussed. The author has divided the advantages into two main categories, advantages for learners, and advantages for instructors. Advantages for learners: According to Mayer (2003) he has concluded the common advantages that learners can gain from e-learning. The following list illustrates the main advantages for learners: â€Å"Learners can get the best instruction available â€Å" The wide popularity of the e-learning programme makes learning more flexible and gives freedom to learners to choose the best course available which fits their needs. â€Å"Training occurs just in time†. Web-based training is available 24 hours a day and 7 days a week which allows learners to study when they need it without any conditions or constraints. They do not need to wait for training sessions or a specified time to attend. â€Å"Learners set the pace and the schedule†. Learners can study at their own time; learners can take as many lessons as they need depending on their time and their plans. For example, some of them may wish to study full-time while others prefer to study a few hours a week. â€Å"Learners get better access to the instructor†. Communication with the instructor(s) through web based e-learning systems can be more effective than the traditional classroom approach. â€Å"Training adapts to the learners style† Many different learning styles can be incorporated within an e-learning environment, and the learner is able to adapt to a style or series of styles which they prefer and in the way they feel is most efficient. â€Å"Learners get immediate feedback† There is no need to wait while for the results of the exams, or games. The results can be obtained immediately. â€Å"Learners are treated more equally† A degree of anonymity is ensured, therefore personal characteristics are not considered. â€Å"Saves money and time for learners† Hidden costs are eliminated in that here are no travelling expenses, parking fees, etc. It is also efficient for time in that almost all the time is spent on learning and no time is wasted on travelling. â€Å" Produces positive side effects† Learners are constantly improving their other skills, such as general computer skills, various internet technologies and how they apply them in their jobs. Advantages for Instructors According to Mayer (2003) the most common advantages for instructors can gain from e-learning are: â€Å"Instructor can teach from anywhere† Instructors are able to teach the course from any location in the world. All they need is connection to the internet. â€Å"Instructors travel less† Almost all the time is spent on planning, producing and publishing courses with no time wasted on travelling to attend. â€Å"Course content can be dynamic† Instructors have the opportunity to deal with course matter at any time and in any place such as home, office etc. â€Å"Instructors save time† Time consumed in preparing the course document such as handouts, having course paper printed etc., are eliminated. Conclusion In this chapter we have covered a wide range on academic study in order to understand this subject, starting with the definition of E-learning and what do we mean by E-learning, followed by another important part which is what is the difference between E-learning and Conventional education. Also the researcher has included a brief explanation concerning the history of E-Learning and the feature of E-stand and its practise. Moreover, we can see that based on the literature there are many advantage of E-learning for the learner. For example, he can study from anywhere and at any time which is the flexibility of E-learning and also there is an advantage for the instructor as he can also teach from any place and with a flexible time schedule. Chapter three Introduction: In order to understand what constitutes quality of e-learning and the critical factors that should be addressed when evaluating this type of learning, an understanding of the distinctions between e-learning and traditional education needs to be attained. Therefore the first section of this chapter is dedicated to exploring what changes have been brought to higher education by e-learning. This chapter includes a literature review for to explore what has been recognized by the researchers and practitioners of this field as key factors that affect the quality of e-learning programs and institutions, and therefore should be used to evaluate this type of learning. A list of highly rated and most repeated factors was then generated and categorized to form the basis for a comprehensive framework intended for evaluating quality of e-learning programs which will be used later in the empirical research. Quality in E-learning: A range of perspectives on what defines quality in e-learning, and what should be considered when evaluating the quality of e-learning has been developed. Some studies have addressed few factors pertaining to a single aspect or dimension, and some have developed frameworks for evaluating the quality of e-learning addressing many aspects. During those studies many different approaches were adopted ranging from surveying learners, faculty members, designers and policy makers for their views, building models for effective e-learning, and constructing camps that contextualize and debate the e-learning environment (Brennan, 2001). Despite the important contribution of each of those studies, a complete framework for evaluating the quality of e-learning couldnt be found. Developed frameworks either addressed the quality of the e-learning program with an emphasis on the classroom environment only, or overlooked some important aspects, such as the impact of the institution on the quality of e-learning programs (Cashion and Palmieri, 2002). E-Learning has been addressed by governing or accrediting bodies which developed quality standards, principles or frameworks. Such standards however, were developed to help institutions plan for their e-learning programs (Cashion and Palmieri, 2002) or as a self assessment tool, therefore they usually address in general perspective quality standards, academic standards, standards of competence, service standards and organizational standards (Harvey, 1999). According to Vlasceanu et al (2004), the definition of quality in a higher education institution differs with the changes in: The interests and needs of various types of stakeholders The institutions own inputs, processes, outputs, purpose, mission and set of objectives The characteristics and attributes of the academic world The historical evolvement and development of higher education Revisiting the changes that e-learning brought to higher education especially to the role of its fundamental stakeholders, learners, educators and administrators, it perhaps becomes logical when we look for a definition of quality as a concept, to consider these stakeholders first. For this reason, a growing literature in the field of e-learning tends to define quality of e-learning programs as the degree to which principal stakeholdersà ¢Ã¢â€š ¬Ã… ¸ needs and expectations are consistently satisfied, referring to the learners and educators (Kistan, 2005). Success factors: Critical success factors (CSFs) are key areas of performance that are essential for the organisation to accomplish its mission (Rockart, 1979). Managers implicitly know and consider these key areas when they set goals and as they direct operational activities and tasks that are important to achieving goals. However, when these key areas of performance are made explicit, they provide a common point of reference for the entire organisation. Thus, any activity or initiative that the organisation undertakes must ensure consistently high performance in these key areas, otherwise the organisation may not be able to achieve its goals and consequently may fail to accomplish its mission. The term â€Å"critical success factor† has been adapted for many different uses. Familiarity with the term is often presented in the context of a project or an initiative. In this context, CSFs describe the underlying or guiding principles of an effort that must be regarded to ensure that it is succes sful. Clarity of course goals: Not surprisingly, there has been consensus in the literature that in order to assure the quality of the teaching/learning process, designing a course should start with explicit outcomes that identify the expectations from learners and the faculty from the very beginning. Learning outcomes which usually drive the effectiveness assessment process of courses should be also challenging and linked directly to the institutions overall goals and objectives. (Mayer et al 2000) faculty members have to adjust course content by selecting appropriate learning styles to achieve course goals and learners needs. Learner Interaction: Interaction is one of the most widely mentioned factors in the literature in relation to its impact on the quality of e-learning programs. (Moore, 2002) Interaction in the e-learning environment compensates for the loss of direct and face to face contact between learners and their faculty member or colleagues. Moore (1989) has identified three types of interaction: Interaction between faculty and learners, which is considered to be the most vital component that creates an effective learning environment upo