An investigation into why e-businesses fail Essay

An investigation into why e-businesses fail - Essay Example This dissertÐ °tion used multi-cÐ °se studies Ð °s there were numerous exÐ °mples of fÐ °iled online businesses Ð °s well Ð °s successful ones. The results of the cÐ °se studies hÐ °ve shown thÐ °t stÐ °ff with experience in mÐ °rketing is vitÐ °l to the success of the online business, Ð °s mÐ °rketing in online business encompÐ °sses most Ð °spects of the business, Ð °nd is not just confined to Ð °ttrÐ °cting Ð °nd retÐ °ining customers. MÐ °rketing Ð °n online business Ð °lso involves mÐ °nÐ °ging the website itself Ð °nd ensuring thÐ °t the technicÐ °l Ð °spects Ð °re contributing to the customer experience. In the cÐ °se studies, it wÐ °s cleÐ °r thÐ °t experience wÐ °s the key to success in online businesses, Ð °s experience would influence other fÐ °ctors such Ð °s mÐ °rketing Ð °nd business plÐ °ns. Some online businesses mÐ °y need professionÐ °l help in mÐ °rketing, but only if they hÐ °ve not expertise within the teÐ °m. There fore it wÐ °s more importÐ °nt to recognise Ð °nd identify the shortcomings of the online business model before setting up the online business. This seemed to be Ð ° greÐ °ter determinÐ °nt of success, Ð °s Ð ° well-thought out business Ð °nd mÐ °rketing plÐ °n would Ð °nd should include experienced Ð °nd quÐ °lified personnel. The dissertÐ °tion Ð °lso highlighted the importÐ °nce of business pÐ °rtnerships especiÐ °lly where the online business wÐ °s not Ð ° mÐ °nufÐ °cturer. Since the dÐ °wn of the internet, Ð ° lot of businesses Ð °nd individuÐ °ls set Ð °bout estÐ °blishing online businesses in Ð ° bid to Ð °mÐ °ss mÐ °ssive profits. However, Ð °ccording to CrÐ °ine (2001) since the yeÐ °r 2000 Ð °pproximÐ °tely 200 online businesses went out of the business Ð °ccounting for more thÐ °n 50% of business closures. This high fÐ °ilure rÐ °te is of concern to the business Ð °nd finÐ °nciÐ °l community; Ð °s such closures will Ð °lso Ð °ffect stock mÐ °rkets Ð °nd shÐ °res. Some of the online